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A sign for a departed enterprise

2/17/2018

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Not too many places agree to keep the old sign for the former business when they move in with a new one. But the new restaurant that moved into the Crab Shak understood that such an ancient landmark could be beneficial to their business. Lots of Oaklanders respect the old, even glorify "vintage" as they call it, even while they patronize the newest, most high tech new cafe that somehow knows, when they walk in the door, that they are there and will have their custom made latte ready for them, paid for and delivered without the bother of credit cards or even taking out their phone and pushing some app. This leaves more time for everyone to go on to more important tasks like writing the next best seller, whether patron or server, in the free time created.
The philosophy of preserving history whether it be an art deco theater from the 30's or a "mid century" neon sign fits well with the culture of recycling and inclusion. Still I find it hilarious that generation millennium will pay a fortune for a refurbished Danish "Modern" chair we baby boomers scoffed at in the sixties as being like Grandma's house - so uncool! It makes me wish I kept the old hippie clothes I threw out in the seventies, since I see they go for big bucks on Ebay. UPDATE: they changed the name on the sign to the new place: Copper Spoon!
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    Wendy Soneson is an Oakland Artist. Her show "Oakland in Transition" will appear at City Hall in May 2018. Also, at Rockridge Library in June 2018.

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