This breaks me out of thinking I would just continue doing what I do now, only fewer hours and with less energy. It keeps me from thinking I will have to be a greeter at Wal-Mart or flip burgers like I did at age 18 to pay for my Depends and Oradent. We were admitting to ourselves and each other that there is something valuable we have to offer the world, but that the world needs to be convinced of it. Putting a spin on our experience and expertise that looks to the world like the answer to a problem is what we mean by Rebrand.
Do we have to hire a media consultant, an agent, and a marketer to do this since we are not experts in any of those fields? Or, might our very experience of winning many battles, solving many problems, and overcoming many losses in our lives be enough to trigger a process that, yes, might need some help from others, but with us at the control board?
A combination of humility about learning new things without shame that we don't already know everything, with flexibility and no fear of failure could be the answer. Are we not by this age good at learning quickly from our mistakes?
A bunch of re words come to mind: Rethink. Reframe. Reassess, and then, Rebrand. Being in a community of others trying to do the same thing might make it all fun and adventuresome.